In ad campaigns, our goal is a consistent return on investment. While initial weeks may show promising results, performance can plateau, slowing growth. As advertisers, we must scale ads effectively, using strategies like audience segmentation and creative experimentation. By monitoring and adjusting campaigns, we optimize performance and adapt to market changes, maximizing effectiveness.
Here are some invaluable tips to supercharge your ad scaling efforts:
1. Test more ad creatives! Why settle for one ad style when you can all that come to your mind? Testing different creatives is like throwing spaghetti at the wall to see what sticks – you never know what might surprise you!
2. Spend more. To maximize your Facebook Ads results, consider increasing your budget. Yet, unlike platforms such as Google or Microsoft Ads, this isn't a straightforward process. Each budget change on Facebook impacts its algorithm and could reset the Learning Phase, disrupting ad delivery optimization. Thus, while boosting your budget seems like a simple solution, it necessitates cautious handling to maintain campaign performance.
However, before you do so, here are some questions from Patriot you need to answer before you proceed:
In my own personal experience, on the other hand, increasing the ad spend doesn’t always result to favorable results. Time comes when cost per action increases and less purchases are made. So you, as an advertiser, needs to keep an eye on the progress 48-72 hours after the increase has been implemented.
3. While targeting your existing audience is important, don't overlook the potential of reaching out to new groups of people. By exploring interests beyond your typical demographic and even incorporating competitor brand names into your targeting strategy, you can discover untapped markets and expand your brand's presence. This strategic approach not only broadens your reach but also introduces your brand to audiences already engaged with similar products or services, fostering healthy competition and potential customer acquisition.
Now, if you ask me if it’s legal? Yes, yes it is.
4. See successful ads in the past and re-do them.History repeats itself for a reason – so why not capitalize on past successes? Dive into your archives, pick out your top-performing ads, and give them a fresh spin. It's like hitting the jackpot twice. I would say that MOST of the time, it works. But you know, as time goes by, more and more effective strategies are being put into play and so we adapt to that.
5. Build lookalike audiences. Utilize Lookalike and custom audiences to pinpoint prospective customers mirroring the behaviors of your existing customer base, particularly those who have taken significant actions on your website, such as visiting, adding to cart, purchasing, and more. This targeted approach ensures that your ads resonate with precisely the right audience, resulting in increased engagement and conversions.
Here are other useful resources to guide you further with this topic:
https://www.shopify.com/ph/blog/scale-facebook-ads
https://www.wordstream.com/blog/ws/2022/06/08/how-to-scale-facebook-ads
https://www.socialmediaexaminer.com/how-to-scale-facebook-ads-5-techniques/
Ready to witness your ads soar to new heights? Take action now and witness the transformative power of scaling!
.png)
